Business As Unusual

Run2Paris May 2026

In Digital runs London to Paris

That's right, 5 of us from In Digital are running from London to Paris. In this epic event, we'll be running between our two offices, over 4 days and covering 225 miles combined!

We’ll be swapping cross-channel media campaigns, for a cross-channel relay race where are biggest challenges go from being ad fatigue and proving ROI to physical fatigue and proving our endurance. From the rolling English hills to majestic French châteaux, we’ll be leaving London on 30th April in chase of the channel, and upon crossing will run through the French countryside, right into the City of Light, and all for a fantastic cause.

Through this run, we’ll be raising money for Parkinson’s UK. 

Parkinson's is a progressive neurological condition. People with Parkinson's don't have enough of the chemical dopamine in their brain because some of the nerve cells that make it have stopped working.

Around 166,000 people live with Parkinson’s in the UK. Parkinson's is on the rise. In the UK today, someone is diagnosed every 20 minutes. By 2050, the number of people with Parkinson’s worldwide will double to 25 million.

Parkinson’s UK is the leading UK charity dedicated to supporting people living with Parkinson’s, funding groundbreaking research, campaigning for better health and care, and providing vital information and services to help individuals and families manage this progressive neurological condition.

We are Business as Unusual. 

BAU, but not quite the BAU you know.

Wish us luck but more importantly please donate to support this amazing cause!

Thank you to our Sponsors

£106

Ruth Munro

Go girl. You'll smash it! Most of all enjoy it. Love you x

£106

Anonymous

Good luck with your trek Kate

£106

V

Go go gooooo!!!

£106

Baah Opong

Good luck, so proud of you.

£104

Paul Burkitt

Enjoy and good luck. Keep safe. Xx

£100

Nicola Sexton

Well done Harry, we're re so proud of you. Run strong for Parkinson's UK, we're cheering you all the way !!

£100

Nicola Hyde

Good Luck!

£80

Charlie

Cours, forêt, cours!

£53

Ali & Pete

Good luck Kate!

£53

Georgie Edwards

Une cause fantastique — continue de courir, Kate! Georgie & Cez

£53

Scott Mcilravey

£53

Donovan Wepener

Good luck from the Wepeners!

£53

Alan Munro

Go Ama!! Wish i could still do it but i'm happy that you are so much better than i was :) xx

£53

Veerle Knechten

You go girl!

£53

Julie Goddard (cara’s Proud Mamma)

Cara, I am so very proud of you and what you have achieved on a personal level with running. You will smash this and hopefully enjoy it too. Love you lots. Mum xx

£53

Tony Coffield

£52

Linda Lindars

What an incredible challenge to be taking part in Kate, and starting on your birthday too!☺️ Such a worthwhile charity to be supporting. Good luck to you, Tom, Cara, Ama and Harry❤️

£50

Luke Sexton

Chapeau Harry! I wish your knees well but you guys will smash it. You going for the record???? 🙌

£50

Kevin Mcgovern

Run fast and stay away from the baguettes! Good luck.

£50

Jae Rich

Super proud of you and I know you’re going to smash it! Also just think of the Strava Kudos you’ll get from this x

£50

Liv And Chris

Good luck!! Can't wait to see you off, Liv and Chris xxx

£50

Eddie Valente

Well done Cara, a good cause to raise funds for.

£43

Rebecca Heller

So proud of all of you!

£43

Adam And Jade

You are so impressive - we are immensely proud of you xx you'll smash it!!

£32

Helen Hobden

Good Luck Thomas! A great cause!

£30

Lauren

Allez Allez Cara!!! Good luck guys, you’ll be in Paris before you know it!

£30

Jas

So proud of you!!!

£30

Louise Trelles-tvede

I'll be cheering for you, 225 miles is no small feat!

£30

Maddy Newman

Shere to Peaslake was just the warm up act.. go get em tiger X

£30

Helena Field

If you haven’t clocked in already, get in the lock in factory

£27

Luke Moss

£27

Clare Mullen

Good luck!!! ❤️

£27

Maria Rivelles

Love youuuu

£27

Alex King

£25

Fern Goozee

YOU GO GUYSSSSS

£25

Aidan Long

Go team!

£25

Alex Aimer

Good luck Cara!

£25

Ellie Payne

Yayyy GO GO GO 🏁🏃🏾🏃🏼‍♀️🏃🏻‍♂️

£25

Jonny

Well done guys - go and smash it!

£25

Mads And Patrick

We’re so proud of you!! Smash it!

£25

Elise

Go bestie go!

£23

Andrea R

Proud of youuuu <3

£22

Claire Feld

Go you!! You will smash it!!

£22

Faye Dineen

You've got this team!

£22

Anonymous

Good luck Ama and co you’ll smash it! X

£22

Ami Qureshi

V proud of u Ama !! Such a great cause ♥️ I know you’ll be amazing

£22

Beth Clarke

Good luck guys! x

£22

Kirsty Ferguson

Go girlie go!!! You’re my running inspo ✨

£22

Ellie Corbett

Go well my friend 🫡

£22

Michael Pearson

£22

Mike Devery

Go for it Cara

£22

Aunty Kirsty & Gareth

Wow! 🤩 Lots of love and luck🤞 from us. Smash it! xx

£22

Tom Hobden

£22

Yasmin Sweeney

You will slay this xx

£22

Lisa Taylor

You are an inspiration💙

£21

Stuart Rattray

Just think of the almond croissants in pari 💃🏻

£21

Joe Macfarlane

Good luck team!

£21

Harry Sexton

Allez Allez Allez!

£21

Meg Moody

Very proud of you Ama xxx

£20

Charlotte Meil

Unreal Cara!!! Good luck, can’t wait to hear all about it 🙏🏽🥳💫❤️

£20

Mils B

Proud of you - you’ll smash it!!

£20

Grace Robertson

Proud, inspired and scared for your wellbeing

£20

James Ensor

Good luck guys!

£20

Jessica Gibbons

£20

Heather

go smash it Cara!!!! just think of the wine on arrival 🇫🇷🍷

£20

Georgia Graham

Go get em shawty xxxxx proud!!!

£20

Alex Clark

ALLEZ ALLEZ!! No doubt you’ll smash it 🏃🏻‍♂️

£20

Marcus Harper

Go well

£20

Kyle Young

Go and smash it Cara!

£20

Tapasya Sahu

Run fast!!! Xoxo

£20

Kate Lindars

Let's go team!

£20

Evie Braithwaite

Clock into the lock in factory x

£17

Ailie Mcgilligan

Amazing Tom! You're going to smash it!

£17

Eleanor Shrive

🩵🩵🩵🩵

£16

Duolingo's Bestie

£15

Kelsey O’donnell

Best of luck Cara, I’m sure you’ll smash it!

£15

Jordan

Good luck mate!

£15

Del Hobden

Go Tom 😘

£11

Vicky Bennett

Well done on your training hours achieved and wishing you much success over the Dustin Harry! Enjoy x

£11

Charlotte Rowley

You got this KitKat! Xxxx

£11

Lola Thomas

Good luck Ama Bama xoxoxox

£11

Lily Collins-board

Good luck Harry !!

£11

Dave Meek

Have fun!

£11

Millie Bidmead

You’re gunna bloody smash it!!! Let’s see what those legs can do!

£11

Jamie Laurence

From Jamie. Good luck.

£11

Shanti

Go Kate!! Run like the wind!!

£11

Mikey

Good luck Tommo see you in Paris 💪

£11

Gran

Good Luck Cara xxxxx

£11

Anonymous

£11

Kirsty Edginton

£10

Oisin Mcloughlin

£10

Elle Harverson

Go ama & team!!!! Xx

£10

Bella Bowes

Go Amz & pals xx

£10

Ellie Mitchell

Gwannnnn k8 ! Good luck xxx

£10

Steggs

Bonne chance Tom !! xx

£10

Vicky Macleod

💪💪💪

£10

Kamil

£10

Neil Joseph

Good luck guys, enjoy it. Best, Neil (Harry’s mate)

£10

Iyanu

Good luck son <33

£10

Iyanu

Good luck King <333

£10

Hannah Griffiths

You can do it queen !

£10

Katie Wall

Good luck!!!

£10

Mike West

£10

Mike West

Good luck H see you in Paris 💪

£10

Mike West

Good luck Klindars see you in gay Paris 🎉

£10

Mike West

Good luck Klindars see you in Paris 🎉

£10

Mary Richmond

Good Luck Cara xx

£10

Daniel Smith

£5

Anonymous

You got this guys!!!

£5

Mike West

Kate got your money sorry x

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