Business As Unusual

Run2Paris May 2026

In Digital runs London to Paris

That's right, 5 of us from In Digital are running from London to Paris. In this epic event, we'll be running between our two offices, over 4 days and covering 225 miles combined!

We’ll be swapping cross-channel media campaigns, for a cross-channel relay race where are biggest challenges go from being ad fatigue and proving ROI to physical fatigue and proving our endurance. From the rolling English hills to majestic French châteaux, we’ll be leaving London on 30th April in chase of the channel, and upon crossing will run through the French countryside, right into the City of Light, and all for a fantastic cause.

Through this run, we’ll be raising money for Parkinson’s UK. 

Parkinson's is a progressive neurological condition. People with Parkinson's don't have enough of the chemical dopamine in their brain because some of the nerve cells that make it have stopped working.

Around 166,000 people live with Parkinson’s in the UK. Parkinson's is on the rise. In the UK today, someone is diagnosed every 20 minutes. By 2050, the number of people with Parkinson’s worldwide will double to 25 million.

Parkinson’s UK is the leading UK charity dedicated to supporting people living with Parkinson’s, funding groundbreaking research, campaigning for better health and care, and providing vital information and services to help individuals and families manage this progressive neurological condition.

We are Business as Unusual. 

BAU, but not quite the BAU you know.

Wish us luck but more importantly please donate to support this amazing cause!

Thank you to our Sponsors

£106

Baah Opong

Good luck, so proud of you.

£53

Georgie Edwards

Une cause fantastique — continue de courir, Kate! Georgie & Cez

£52

Linda Lindars

What an incredible challenge to be taking part in Kate, and starting on your birthday too!☺️ Such a worthwhile charity to be supporting. Good luck to you, Tom, Cara, Ama and Harry❤️

£50

Luke Sexton

Chapeau Harry! I wish your knees well but you guys will smash it. You going for the record???? 🙌

£43

Rebecca Heller

So proud of all of you!

£30

Lauren

Allez Allez Cara!!! Good luck guys, you’ll be in Paris before you know it!

£30

Jas

So proud of you!!!

£30

Maddy Newman

Shere to Peaslake was just the warm up act.. go get em tiger X

£27

Luke Moss

£27

Maria Rivelles

Love youuuu

£25

Fern Goozee

YOU GO GUYSSSSS

£25

Ellie Payne

Yayyy GO GO GO 🏁🏃🏾🏃🏼‍♀️🏃🏻‍♂️

£25

Jonny

Well done guys - go and smash it!

£22

Claire Feld

Go you!! You will smash it!!

£22

Faye Dineen

You've got this team!

£22

Anonymous

Good luck Ama and co you’ll smash it! X

£22

Tom Hobden

£22

Yasmin Sweeney

You will slay this xx

£22

Lisa Taylor

You are an inspiration💙

£21

Harry Sexton

Allez Allez Allez!

£21

Meg Moody

Very proud of you Ama xxx

£20

Charlotte Meil

Unreal Cara!!! Good luck, can’t wait to hear all about it 🙏🏽🥳💫❤️

£20

Mils B

Proud of you - you’ll smash it!!

£20

Grace Robertson

Proud, inspired and scared for your wellbeing

£20

Georgia Graham

Go get em shawty xxxxx proud!!!

£20

Alex Clark

ALLEZ ALLEZ!! No doubt you’ll smash it 🏃🏻‍♂️

£20

Kyle Young

Go and smash it Cara!

£20

Tapasya Sahu

Run fast!!! Xoxo

£20

Kate Lindars

Let's go team!

£17

Ailie Mcgilligan

Amazing Tom! You're going to smash it!

£17

Eleanor Shrive

🩵🩵🩵🩵

£16

Duolingo's Bestie

£15

Kelsey O’donnell

Best of luck Cara, I’m sure you’ll smash it!

£15

Jordan

Good luck mate!

£15

Del Hobden

Go Tom 😘

£11

Charlotte Rowley

You got this KitKat! Xxxx

£11

Lola Thomas

Good luck Ama Bama xoxoxox

£11

Lily Collins-board

Good luck Harry !!

£11

Mikey

Good luck Tommo see you in Paris 💪

£11

Anonymous

£10

Elle Harverson

Go ama & team!!!! Xx

£10

Bella Bowes

Go Amz & pals xx

£10

Steggs

Bonne chance Tom !! xx

£10

Vicky Macleod

💪💪💪

£10

Mike West

£10

Mike West

Good luck H see you in Paris 💪

£10

Mike West

Good luck Klindars see you in gay Paris 🎉

£10

Mike West

Good luck Klindars see you in Paris 🎉

£5

Mike West

Kate got your money sorry x

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